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Search Engine Optimization [SEO] | Part 1 – What Is It?

What is SEO & Is It Still Relevant? SEO was a hot topic a few years ago, with webmasters doing everything they could to help their sites rank well in search engines. However, however, many people appear to believe that SEO has lost its luster. But, exactly, what is SEO, and is the preceding assertion…

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Marketing Vs. Sales – The Two Important Components

Marketing Vs Sales

Marketing and sales are frequently used interchangeably. They are, however, two very distinct parts of every organization. Marketing, in general, refers to commercial activities aimed at informing potential customers about a brand and its products. Sales, on the other hand, encompasses efforts aimed at converting prospects and leads into purchasers and repeat customers. Both marketing…

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Facebook Ads Part 3 – Targeting

Facebook Ads

Facebook is used by a large section of the world’s population. To be more precise, there are 2.89 billion users. It’s the ideal business opportunity to have so many people in one spot. This means that businesses can use Facebook to reach out to potential customers. However, there is a drawback. Facebook’s algorithm was altered…

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Facebook Ads Part 2 – The Creative

facebook ad

The Facebook ad creative refers to the advertisement as it appears to users in different digital channels such as live broadcasts, social media, websites, and applications. The ad creative can be in any media, including video, image, gif, and others. With this in mind, there are many various types of Facebook creatives, therefore you’ll need…

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4 Main Errors to Avoid in Your Marketing Campaigns

4 Main Mistakes to Avoid in Your Marketing Campaigns

While many people consider sales to be the backbone of any business, the truth is that if your marketing isn’t up to par, your sales will suffer. One of the most exciting activities for any business is developing and implementing a successful marketing campaign. Its primary benefit is that it generates leads that can subsequently…

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