Conversational Marketing – How to Do It Right
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Search Engine Optimization [SEO] | Part 2 – How To Use It For Your Business?
Leveraging People’s Eternal Tendency To Ask Google! SEO is all about helping online customers find your website and content. After all, there’s no point in creating the most attractive website in the world if no one ever sees it. We explained what SEO is and why it will always be vital in part one of […]
Search Engine Optimization [SEO] | Part 1 – What Is It?
What is SEO & Is It Still Relevant? SEO was a hot topic a few years ago, with webmasters doing everything they could to help their sites rank well in search engines. However, however, many people appear to believe that SEO has lost its luster. But, exactly, what is SEO, and is the preceding assertion […]
Marketing Vs. Sales – The Two Important Components
Marketing and sales are frequently used interchangeably. They are, however, two very distinct parts of every organization. Marketing, in general, refers to commercial activities aimed at informing potential customers about a brand and its products. Sales, on the other hand, encompasses efforts aimed at converting prospects and leads into purchasers and repeat customers. Both marketing […]
Facebook Ads Part 3 – Targeting
Facebook is used by a large section of the world’s population. To be more precise, there are 2.89 billion users. It’s the ideal business opportunity to have so many people in one spot. This means that businesses can use Facebook to reach out to potential customers. However, there is a drawback. Facebook’s algorithm was altered […]
Facebook Ads Part 2 – The Creative
The Facebook ad creative refers to the advertisement as it appears to users in different digital channels such as live broadcasts, social media, websites, and applications. The ad creative can be in any media, including video, image, gif, and others. With this in mind, there are many various types of Facebook creatives, therefore you’ll need […]
4 Main Errors to Avoid in Your Marketing Campaigns
While many people consider sales to be the backbone of any business, the truth is that if your marketing isn’t up to par, your sales will suffer. One of the most exciting activities for any business is developing and implementing a successful marketing campaign. Its primary benefit is that it generates leads that can subsequently […]
OTT Marketing – What You Should Know
The internet continues to provide an excellent platform for marketing advertising, and now savvy businesses are focusing their efforts on over-the-top (OTT) marketing. Businesses can now track their clients across several channels and devices because of the power of OTT. Let’s take a closer look at over-the-top marketing and why your company can’t afford to […]
How to Draft a Marketing Message That Converts
Regardless of whether you’re running Facebook ads or writing a message for your homepage, the message needs to resonate with people and do so in a powerful way. Only then can you gain an edge in compelling people to purchase your products. However, this is often something that is more said than done to many […]
How to Use Storytelling as a Great Marketing Tool
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