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Marketing Vs. Sales – The Two Important Components

Marketing Vs Sales

Marketing and sales are frequently used interchangeably. They are, however, two very distinct parts of every organization. Marketing, in general, refers to commercial activities aimed at informing potential customers about a brand and its products. Sales, on the other hand, encompasses efforts aimed at converting prospects and leads into purchasers and repeat customers. Both marketing…

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How to Draft a Marketing Message That Converts

digital marketing

Regardless of whether you’re running Facebook ads or writing a message for your homepage,  the message needs to resonate with people and do so in a powerful way. Only then can you gain an edge in compelling people to purchase your products. However, this is often something that is more said than done to many…

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