The Philippine Tour Operators Association (PHILTOA), established on June 12, 1986, is a non-stock, non-profit organization dedicated to promoting responsible tourism in the Philippines. Its diverse membership includes travel agencies, hotels, resorts, transportation companies, handicraft stores, and other tourism-oriented establishments and associations. PHILTOA actively engages in product development, education, and workshops to enhance industry knowledge, striving for international recognition and affiliations. The association also organizes events like the Philippine Travel Mart, contributing to national economic growth by fostering both domestic and inbound tourism.