Think about that time you sat down to read an interesting book or listen to a highly engaging podcast. Chances are you were so drawn into it that your brain simply lost all consciousness of your surroundings. Only by hearing a sudden noise or someone bulging into your space and calling your name did you finally snap back into reality.
That’s the power of storytelling. It draws you into this other world and grabs your constant and undivided attention. Imagine if you could use this power in your business marketing campaign to grab the undivided attention of potential customers.
Guess what… you certainly can!
And this is how.
Using storytelling to stir empathy in customers
One method to employ storytelling in your marketing initiatives is to try to evoke feelings of empathy in your audience.
It would be unethical for any company to attempt to sell anything without first learning about the difficulties and challenges that customers face.
Businesses can then write stories that explain how using their products helped people deal with their challenges and frustrations after conducting customer interviews.
For example, you could make a video that demonstrates how a customer was frustrated with a problem but discovered a solution in your company’s products.
Potential clients who see this will empathize with you and be more likely to trust you. You’ll solidify your brand in the thoughts of potential customers, resulting in repeat and loyal clientele.
Customer engagement
Most businesses’ aggressive advertising seems to have had a negative impact on their customers’ attention span. They barely ever glance at an advertisement for more than a few seconds before moving on to the next.
Storytelling is a great technique to get and keep a customer’s attention. And by doing so, you’ll be able to influence their purchasing decisions.
Customers’ emotions can be moved by stories, and you can use this to persuade them to buy your company’s products.
Great stories also mean great content
You can provide stories in your blogs giving your site visitors something interesting and exciting to read about.
One way that you can create loyalty is by providing free content that is also exciting and engaging.
If you are always providing top-quality content and stories, then readers will automatically associate your brand with certain things. When they need these things, it is your business they will think about first.
Creating memories
People experience certain emotions when they hear an exciting and even inspiring narrative. They are also conjuring mental images as they read the story. This indicates that the story has remained engraved in their minds.
Marketers can take advantage of this. Customers will remember the brand the next time they require a product now that they have been hooked.
Consider the case of a woman who reduced 30 pounds of body fat in just one month. Isn’t your initial reaction going to be wow? If you’ve been attempting to lose weight, this will pique your interest since you’ll be curious as to how you can achieve it and attain similar results.
Marketers can then use this connection to sell their products.
Final word
One thing is for sure. Storytelling works. It is that one tool that you can always rely upon with your marketing. The reason is that it appeals to the customer’s emotions and urges them towards taking a certain action. This builds trust in the brand and makes it easier to sell products to the customers.
