Transforming Online Visibility for Healers Touch
eComPilot is based in the Gold Coast, Australia. We have a lean team with a good mix of solid IT experience in e-Commerce, Digital Marketing and Social Media Sales & Marketing.
Transforming Online Visibility for Healers Touch
About the Client
Healers Touch, a premier wellness and massage service provider, had built a reputation for offering exceptional services, but their new website struggled to gain visibility in a highly competitive market. The main challenge was clear: How could they establish a strong online presence from scratch and effectively reach their target audience?
EcomPilot’s Role in Transforming Healers Touch’s Online Presence
EcomPilot, with a proven track record of helping businesses dominate their local markets, stepped in to craft a tailored SEO strategy. We started from the ground up to build their digital presence, increase visibility, and transform their website into a lead-generation machine. Through innovative SEO techniques, data-driven strategies, and a relentless focus on results, we delivered a transformative impact that exceeded expectations.
The Challenge
Before partnering with EcomPilot, Healers Touch faced several obstacles limiting their growth:
New Website: The site lacked domain authority and organic traffic, making it difficult to rank for relevant keywords.
SEO Built From Scratch: A complete absence of optimised SEO elements required developing a solid foundation.
Low Organic Traffic: Minimal visibility resulted in few visitors to the website.
Poor Keyword Rankings: Essential search terms like “massage therapy [city]” and “relaxation massage [city]” ranked poorly or were buried deep in search results.
Minimal Local Search Visibility: Their newly created Google My Business (GMB) profile was underperforming.
No GMB Optimisation: The unoptimised GMB listing hindered local visibility.
Faced with these challenges, Healers Touch needed a results-driven solution to transform its digital presence—and that’s where EcomPilot came in.
EcomPilot’s Tailored Solutions
EcomPilot’s strategic approach turned these challenges into opportunities:
Comprehensive Website Audit
Conducted a detailed audit to identify technical issues, content gaps, and missed optimisation opportunities.
Improved site structure, content, and overall performance.
Targeted Keyword Optimisation
Researched and implemented high-value keywords such as:
“Massage therapy Manila”
“Signature Massage”
“Specialized massage”
Seamlessly integrated these keywords across the website to enhance rankings and attract relevant traffic.
Content Strategy That Converts
Revamped service pages and created engaging blog posts, including:
“Why Choose Home Service Massage in Manila Over Day Spas?”
“Discover the Benefits of Signature Massage and Home Service Massage”
“Experience Ultimate Relaxation: Traditional Hilot Massage Services”
This approach improved SEO, resonated with the target audience, and increased engagement and bookings.
Local SEO Mastery
Fully optimised the GMB profile with accurate details, professional images, and regular posts.
Built authoritative local citations to boost relevance and visibility.
Technical SEO Excellence
Enhanced technical performance by:
Optimising site speed for better user experience and reduced bounce rates.
Ensuring mobile responsiveness across all devices.
Fixing broken links and optimising metadata for improved crawlability and indexing.
Performance Tracking and Continuous Improvement
Monitored performance through real-time data and adjusted strategies to maintain consistent growth.
The Results
The transformation in Healers Touch’s online presence is evident in the measurable outcomes achieved through our tailored SEO strategies. Below are Google Analytics screenshots showcasing the difference in performance before and after our SEO intervention:
Before SEO Implementation (May 1 – May 31, 2024)
Active Users: 6
New Users: 6
Average Engagement Time: 2 minutes 12 seconds
Search Console Integration: Not linked
Traffic Breakdown:
Organic Search: 4
Direct: 2
Traffic
After SEO Implementation and Continuous Efforts
(December 1 – December 31, 2024)
- Active Users: 1,200 (20,000% increase from baseline)
- New Users: 1,200
- Average Engagement Time: 52 seconds (reflecting increased visitor flow and exploratory visits)
- Search Console Integration: Successfully implemented
Traffic Breakdown:
- Organic Search: 923
- Organic Social: 279
- Direct: 264
Referral: 71
Traffic
The results speak for themselves, showcasing the powerful effect of EcomPilot’s targeted SEO strategies. SEO is a continuous journey, and at EcomPilot, we know that the right approach is key to success. By addressing core challenges and applying data-driven solutions, we transformed Healers Touch’s online presence from being nearly invisible to a thriving platform, significantly boosting traffic, visibility, and engagement. We are committed to maintaining stability while driving even better results moving forward.
Key Achievements
Exponential Website Traffic Growth
Increased monthly visitors from just 6 to 1,200.
First-Page Google Rankings
Positioned Healers Touch on Google’s first page for high-intent local keywords.
Stronger Local Presence
Optimised GMB profile and built local citations to enhance credibility and discoverability.
Engaging Content that Delivers
Increased organic traffic and attracted backlinks and social shares.
Actionable Performance Insights
Implemented Google Search Console to provide detailed performance reports, refining the SEO strategy further.
Client Testimonial
Choosing to work with EcomPilot has truly been one of the best decisions for Healers Touch. Their expertise elevated our online presence from being virtually unseen to thriving. driving an incredible increase in traffic, inquiries, and bookings. For any business owner looking to boost their online presence, EcomPilot is a must-have. They’re not just a service provider—they’re a trusted partner in our ongoing success!
— Ging Batalla Chua
Key Takeaways
- Comprehensive SEO Audit: A detailed analysis is crucial to identify and fix issues affecting website performance.
- Targeted Content and Keyword Strategy: Using the right keywords and creating high-quality content significantly boosts organic rankings.
- Local SEO Efforts: Local optimisation makes it easier for businesses to connect with their community.
- Continuous Optimisation: SEO is an ongoing process requiring regular updates to maintain success.
SEO Strategy for Your Business: A Checklist
- Want to achieve similar results? Follow this checklist:
- Conduct a website audit: Identify and fix SEO issues.
- Develop a keyword strategy: Focus on relevant services and target audience.
- Optimise for local SEO: Maintain your Google Business Profile and local listings.
- Create valuable content: Start a blog and optimise existing pages with engaging, search-friendly content.
- Ensure mobile optimisation and site speed: Improve rankings and user experience.
Let’s Build Your Success Story
Let’s Build Your Success Story EcomPilot doesn’t just optimize websites; we empower businesses to thrive. Our mission is to transform your online presence and unlock your business’s full potential. With a tailored strategy, cutting-edge SEO techniques, and a focus on delivering measurable results, we are here to guide you every step of the way. No matter your starting point, we’ll work with you to turn challenges into opportunities, helping you achieve long-term growth and success.
Your success story starts here—contact us today and take the first step towards a stronger, more visible online presence. Let’s create something extraordinary together!
